Privacy Policy

Last Updated: January 1, 2026

At Aala Akhtar Fashion House ("we", "us", or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aalaakhtar.com and use our Fashion House services.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

1.Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

Register an account: Name, email address, phone number, password
Make a purchase: Billing address, shipping address, payment information
Contact us: Name, email, phone number, message content
Subscribe to newsletters: Email address, communication preferences
Leave reviews: Review text, ratings, username
Participate in surveys: Survey responses, feedback

2.How We Use Your Information

2.1 To Provide and Maintain Our Services

Process and fulfill your orders
Manage your account and authentication
Process payments and prevent fraud
Provide customer support
Send order confirmations and updates

2.2 To Improve Our Services

Analyze usage patterns and trends
Conduct research and development
Test new features and functionality
Monitor and improve website performance
Personalize your experience

2.3 To Communicate With You

Send transactional emails (order confirmations, shipping updates)
Respond to your inquiries and support requests
Send marketing communications (with your consent)
Notify you of changes to our services
Send important account or security updates

2.4 For Security and Legal Compliance

Prevent fraud and unauthorized access
Enforce our terms and conditions
Comply with legal obligations
Protect our rights and property
Resolve disputes and investigate complaints

2.5 For Marketing and Advertising

Send promotional offers and updates
Display targeted advertisements
Conduct marketing campaigns
Analyze advertising effectiveness
Personalize marketing content

3.How We Share Your Information

We may share your personal information in the following circumstances:

3.1 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, government agencies).

3.2 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

3.3 Between Buyers and Sellers

When you make a purchase, we share necessary information (name, shipping address) with the seller to fulfill your order.

4.Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Our Security Measures Include:

SSL/TLS encryption for data transmission
Encrypted storage of sensitive data
Regular security audits and vulnerability assessments
Access controls and authentication requirements
Employee training on data protection
Incident response and breach notification procedures
Secure payment processing (PCI DSS compliant)

5.Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account data: Retained while your account is active and for 3 years after closure
Transaction records: Retained for 7 years for tax and legal compliance
Marketing data: Retained until you unsubscribe or object
Analytics data: Retained in aggregated form for 26 months
Support communications: Retained for 2 years after resolution

When we no longer need your information, we securely delete or anonymize it.

6.Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to Access

Request a copy of the personal information we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete personal information.

Right to Erasure ("Right to be Forgotten")

Request deletion of your personal information (subject to legal obligations).

Right to Restrict Processing

Request limitation of how we process your personal information.

Right to Data Portability

Request a copy of your data in a structured, machine-readable format.

Right to Object

Object to processing of your personal information for marketing purposes.

Right to Withdraw Consent

Withdraw your consent for processing at any time (where consent is the legal basis).

Right to Lodge a Complaint

File a complaint with your local data protection authority.

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: info@aalaakhtar.com
Account Settings: Manage preferences in your account dashboard
Unsubscribe: Click unsubscribe in any marketing email

7.Children's Privacy

Our services are not intended for children under 13 years of age (or 16 in some jurisdictions). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will delete such information from our systems.

8.Third-Party Links and Services

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties.

We encourage you to read the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by Aala Akhtar Fashion House.

9.Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of material changes by:

Posting the updated policy on this page with a new "Last Updated" date
Sending an email notification to registered users
Displaying a prominent notice on our website

Your continued use of our services after changes take effect constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Aala Akhtar Fashion House Privacy Team

Email:

info@aalaakhtar.com

Postal Address:

Aala Akhtar Fashion House Privacy Department
A-268, Block T,
North Nazimabad, Karachi 74700
Pakistan

Response Time:

We aim to respond to all privacy inquiries within 30 days

Your Consent

By using Aala Akhtar Fashion House, you consent to this Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our services. You can withdraw your consent at any time by closing your account or contacting us.